First conversation
One call, no data room. We want to understand the product, why you are selling, and what you want to happen to the people who built it.
Week 1
Get in contact
Built something good, or have an idea with a healthy core?
We buy outright, 100% cash, no earn-outs. We do not strip what we buy, we scale it with our engine. Let's talk, whether that means selling outright or backing what you are still building.
01 The process
Four steps. Usually under ten weeks.
You are dealing with the people who decide, from the first email. There is no committee to be routed through and no broker in the middle.
Indicative offer
On top-line financials and product access, we come back with a real number and the reasoning behind it. If we are not interested, you hear that here.
Weeks 2–3
Diligence
Financial, legal and technical. We ask for everything at once instead of drip-feeding requests, and engineers who have shipped this kind of product do the technical review.
Weeks 4–8
Close and transition
Cash at close. Then a handover shaped around how much you want to stay involved, from a fortnight to a permanent role.
Weeks 9–10
02 Why us
Small buyer, full attention.
You will be dealing with the people who own the company, from the first email to the wire.
Your product would not be one of thirty. Large acquirers run a pipeline, and a pipeline means your company is a line item competing for the attention of an integration team that has four others open. Here it would be the thing the company is paying attention to.
The people reading your code are the people signing. We run software ourselves, so engineers do the review instead of commissioning a report, and no investment committee sits between the first conversation and an offer. That is why we answer in weeks.
And the terms do not ask you to trust us. We buy outright with our own cash, so nothing is contingent on financing. There is no earn-out holding your payout hostage to a number we control. If we turn out to be wrong about your product, that is our loss, not a clawback from you.
The machine that grows ours is what grows yours.
03 Before you write
What to put in the first email.
No deck required. Five lines is enough for us to know whether to take the call.
- Product
- What the product does One sentence, and a link. We will use it before we reply.
- Revenue
- Revenue and rough trend Last twelve months and whether it is growing, flat or declining. Declining is not a disqualifier.
- Team
- Team size How many people, and how many are engineers.
- Why now
- The real reason. Fatigue, a co-founder split, a market you no longer believe in. All of it is ordinary and none of it counts against you.
One email. A real answer either way.
Everything you send is treated as confidential, whether or not we end up talking. If we are not the right buyer we will say so quickly, and tell you why.