Representation Service 01
New creators taken on selectively; every application reviewed individually.
Roster
Portfolio · Creator management · kader.agency
An audience is not yet a career.
Creators are underserved by campaign-cycle agencies. Represent them for the long arc of a career, and you earn trust, and reach, you can't buy with ad spend.
01 The bet
Most creator agencies are built around the next campaign.
That is where the fee is. Kader is built around what a creator is still doing in ten years, which means turning work down when the fit is not there, and it means a roster that stays small on purpose.
A creator with a considered roster is one whose taste an audience still trusts, which is the only version of reach that is not for sale.
02 What it is
Considered representation.
Selective representation, considered brand partnerships and long-term career development, from kader.agency's own site.
Brand partnerships Service 02
A brief translated into a creator match that fits the audience, the format and the brand.
For brands
Negotiation Service 03
Terms handled on the creator's behalf, one point of contact throughout.
Commercial
Commercial strategy Service 04
Positioning and the formats, products and ventures that outlive a single collaboration.
Long term
Career development Service 05
Automotive, fashion and lifestyle, consumer tech, hospitality, watches and jewellery, beverages.
Categories
03 Its role in the portfolio
The organic-reach flywheel, run in-house.
Kader supplies the organic reach: creators who launch what we build and whose taste reaches the exact audiences the rest of the portfolio needs. It is the distribution engine described in How we grow, not a business run separately from the products it promotes.
See it on kader.agency.
The site itself, not a screenshot of it.